SEO Glossary of Terms: Alt-Text

Alt-Text: The alt attribute is used to place text behind an image on a web page. The content of the alt attribute is shown as a tool tip when an Internet user places his/her mouse pointer over the image.

The alt attribute is used to increase the textual richness of a web site. Originally, it was implemented for people with slow Internet connections or text-only browsers. The more textual information a web site contains, the easier it is for the search engines to locate the site to index.

Another use for alt-text is to increase the accessibility of a site to visually impaired users, by allowing speech browsers to describe the site to them.

Keep alt-text relevant to the content of your site.

Related Links:
Meta Tag Optimization
Website Creation Strategies
What are Meta Tags?

Back to Internet Glossary