SEO Services - Site Audit
Business means competition. Metamend's Website Analysis Report services are your first line of defense in gaining the higher ground in the search engine battle. Metamend's Website Analysis Report will give the ammunition you need to tackle search engine barriers, including backlink and keyword analysis. Website Analysis Report will give you the critical site analysis, including examples and guidelines for you to mount your web optimization campaign. Metamend's Website Analysis Report is your entry point to staking your claim on the world wide web.
Below is a breakdown of the Site AUDIT service, along with our expected timelines, assuming immediate turnaround on deliverables from the client’s part.
Site AUDIT service:
1. Keyword Research and Discovery Phase
- Included in the Site Audit.
2. Website Analysis Phase
- Metamend’s SEO Technicians take the finalized phrases and prepare a detailed analysis of your website.
- Key reviewed items include:
- Internal linking structure
- Accessibility of central navigation elements
- Effectiveness of existing messaging found within website content
- Value of existing inbound link partners
- HTML compliance and validation issues
- Site depth and usability
- File and URL structure
- Current state of prominent messages
- Web server configuration
- Our SEO Technicians tabulate key observations and prepare a ‘Website Analysis Report.’ This in-depth analysis outlines in detail each reviewed item identified as a problem area. Each reviewed item is then detailed categorically following the outline below:
- Label of Problem Area: (Search Engine Barrier)
- Introduction: Each barrier item is introduced with reasoning related to Search Engine Optimization
- Critical Analysis: The problem area is described as it appears on your website
- Example/Recommendations: Depending on the barrier, one or two ‘Before and after examples are provided that showcases live source code examples from your site along with recommended HTML code examples.
3. Analysis Review Phase
- Document preparation.
- An Account Manager will send you your report, schedule a call to review the findings, and discuss implementation.
- Each problem area is discussed in detail with strategies to ensure best practices are used to remove any search engine barriers.
- You approve, make changes, or request alternatives.
3.5 Example Audit - Table of Contents (TOC)
Table of Contents
A. Website Analysis Report for WWW.DOMAIN.COM
Overview
B. Search Engine Barriers
- Title Meta Tags
- Description Meta Tags
- Textual Content
- Duplicate Content
- Internal Linking Strategies
- Alt Attribute Descriptions
- Title Attribute
- Domain Redirect
- Invalid Internal Links
- URL & File Naming
- The robots.txt File
C. Back link Analysis
Inbound Link Data
Strategic Analysis
D. Keyword Analysis
Pages Linked from Home Page (visible by search engines)
Generated Keyword/Phrase Diagnosis
General Keywords Explanation
E. Appendix ‘A’
Pages to be optimized
Optimization Matrix
Scope of Work
1) Content Optimization (using Targeted Keyword Phrases)
2) Current Search Engine Placement for Targeted Keyword Phrases
3) Structural / Technical Optimization
F. Helpful Tips – Things to Remember
G. Contact Us
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